Research & Insights
How Visual Grading and Market Dynamics Turned Color Diamonds into the Ultimate Asset
In recent years, a significant shift has occurred in the way professional diamond dealers, retailers and gem collectors evaluate fancy color diamonds. Unlike in previous years, where buyers and sellers primarily relied on the GIA gemological report, today’s evaluations consider the visual assets and unique characteristics of any fancy color diamond as opposed to […]
Research & Insights
The Integral Role of Storytelling in Fancy Color Diamonds
To illustrate the importance of each element, we have utilized several studies on the subject and created a breakdown with percentages to underline each factor’s significance. The Essence of Brand Prestige: Crafting Legacies – 30%###truncate### The true essence of a luxury brand goes beyond its iconic logos and famous name; it’s deeply embedded in the […]
